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Vitality Blast 2019 delivers record-breaking sales

After England’s victory in the finals of the ICC Cricket World Cup, ticket sales for the Vitality Blast 2019 have got off to a record start after the opening week of the competition.

Several counties have reported record attendance as they look to capitalize on a post-World Cup final buzz.

The Taunton, Chesterfield, Lord's, Oval, Cheltenham, Hove, Headingley, and Chelmsford have all seen at least one game sell out, while other counties have seen various records broken.

The first two Surrey home matches against Middlesex and Glamorgan have both sold out whilst Lancashire delivered their largest-ever crowd for a non-Roses match, a record 13,710 wickets against Durham at Emirates Old Trafford on Sunday

Durham's game against Northants on Friday was their highest T20 attendance for a fixture against a team other than Yorkshire, with the rate exceeding 6000 at a ground that has historically struggled to sell tickets for domestic cricket.

Somerset's sales are up 33% on the equivalent time last year, and their first three home games are all sell-outs.

The strong sales will inevitably raise questions as to how counties that do not host venues for The Hundred will continue to draw fans next year, with the Vitality Blast's group stage likely to be finished before the start of the summer holidays.

That said, with the exceptions of the Ageas Bowl and Cardiff, tickets for the games at the competition's host venues have been strong and will be expected to grow for The Hundred after an ECB marketing drive next summer.